A fake grass-roots movement.
astroturfing pp.
Example Citation:
"Of the calls we are getting in the D.C. office, about half are Astroturf and half are real," said Mr. Milburn, in Mr. Hobson's office, using Washington parlance for calls that seem to be from individuals but are in fact orchestrated by lobbying groups.
— Katharine Q. Seelye, "Public Is Flooding Capitol With Impeachment Views," The New York Times, December 15, 1998
Earliest Citation:
Issue-oriented newspaper advertisements featuring clip-out coupons are often designed to show that the sponsor's goal has grass-roots support. But the "grass roots is AstroTurf in many cases, artificial turf," says Sen. Lloyd Bentsen, D-Texas. A case in point, in his view, is the recent ad campaign by the Distilled Spirits Council of the United States against increases in excise taxes on liquor. Bentsen reports that a third of the 190 coupons his office received were altered to express support for tax increases that the coupon says could raise the price of a bottle of liquor $2 and "put a lot of people in the beverage alcohol business out of work."
— "Playing on astroturf," The National Journal, April 19, 1986
This word is a nice play on AstroTurf, a brand of artificial grass.
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New words. 2013.

Look at other dictionaries:

  • Astroturf — 1966, proprietary name for a kind of artificial grass, so called because it was used first in the Houston, Texas, Astrodome, indoor sports stadium. See ASTRO (Cf. astro ) + TURF (Cf. turf). Houston was a center of the U.S. space program …   Etymology dictionary

  • AstroTurf — [as′trōtʉrf΄] trademark for a durable, grasslike synthetic outdoor carpet used in stadiums, as a floor covering, etc …   English World dictionary

  • AstroTurf® — /asˈtrō tûrf/ noun An artificial surface for sports pitches, etc, having a woven, grass like pile on a rubber base ORIGIN: From its use in the Houston Astrodome …   Useful english dictionary

  • AstroTurf — This article is about artificial grass. For marketing and political campaigning practice, see astroturfing. AstroTurf Type LLC Founded 1964 Headquarters Dalton, Georgia, USA Key people Bryan Peeples President o …   Wikipedia

  • astroturf — /ˈæstroʊtɜf / (say astrohterf) noun 1. an artificial grass made of nylon backed with vinyl, used as a lawn or playing surface. –verb (t) 2. to cover (an area) with such artificial grass. –verb (i) 3. to engage in astroturf marketing. –adjective 4 …   Australian English dictionary

  • Astroturf — 1. verb a) To cover with an artificial grass like material. But what was there left to Astroturf? The sitting room? Hughs bald patch? b) (Usually lowercase) To fabricate an impression of political support for an agenda. See astroturfing. Is it… …   Wiktionary

  • Astroturf{™} — n [U] a make of artificial grass used as a surface on which sports are played: We can play football all year round now they’ve installed an Astroturf pitch. * * * …   Universalium

  • Astroturf — trademark used for artificial turf …   New Collegiate Dictionary

  • Astroturf — /as treuh terrf /, Trademark. a brand of carpetlike covering made of vinyl and nylon to resemble turf, used for athletic fields, patios, etc. * * * …   Universalium

  • AstroTurf — noun A synthetic material used in sports grounds as a durable substitute for grass. See Also: astroturfing …   Wiktionary

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